Skip to content

Text messaging rules and regulations

These rules apply to every message sent from a Kall8 toll-free or local number. Toll-free numbers must complete toll-free verification and local numbers 10DLC registration before they can send.

Accepted message types

  • 100% conversational
  • Person to person communication
  • Appointment reminders and confirmations
  • Notifications
  • Opt-in promotional messages
  • Consumer expected messages

Restricted categories

  • Adult material
  • Dating
  • Phone service solicitations
  • Financial (high-risk lending, debt collection by third parties)
  • Pharmaceutical
  • Casino/gaming
  • Cannabis and other federally restricted goods
  • Fraudulent intent

Sending unwanted text messages may result in the carriers blocking the originating number for two weeks to three months.

Character limits

Keeping a message below 160 characters keeps it to a single segment and improves delivery. When several segments are sent, the order of receipt is not guaranteed.

Volume campaigns

Campaigns with more than 500 recipients are set up with the Kall8 support team, who distribute them across source numbers and schedule the best day and time. Contact us to set up a campaign.

Consent: the difference between wanted and unwanted messages

Under the Telephone Consumer Protection Act (TCPA), the FCC's governing regulation for electronic communications since 1991, businesses and organizations must obtain written consent from individuals before sending them marketing text messages. An existing business relationship does not replace written consent.

To comply, the consumer must have received clear and conspicuous disclosure of the messages they will receive and must have agreed to receive them at the specific phone number. Every message must identify the sender and include an opt-out instruction ("Reply STOP to opt out"), and STOP requests must be honoured immediately. Keep records of consent; carriers and the registries can ask for them.