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Guide

10DLC registration for local numbers

10DLC registration is how US carriers approve business texting from local numbers: you register your brand (the business) and each campaign (what you send and how people opt in) with The Campaign Registry, and the carriers assign throughput and pass-through fees. Kall8 submits both from the portal; approval usually takes a few business days and texting is enabled on approval.

By the Kall8 team, Dial800 Telecom LLC Last updated Prices in USD, plus taxes and fees

Brand registration

Your legal business name, EIN, address, website and a contact. Sole proprietors can register without an EIN at lower throughput. The registry checks the details against public records; mismatches (a trading name instead of the legal name is the usual one) are the main cause of delay.

Campaign registration

One campaign per use case: customer care, appointment reminders, delivery notifications, marketing. Each needs a description, sample messages with the business name and an opt-out, and the opt-in method. Mixed use cases are allowed but vetted more carefully.

Timelines

  1. Brand: immediate to a few days.
  2. Campaign: a few business days for carrier review.
  3. Number assignment to the campaign: same day once approved.

What Kall8 handles

  • Collecting the details in the portal and filing the brand and campaign with the registry.
  • Assigning your numbers to the approved campaign and enabling texting.
  • Passing through registry fees at cost, itemized on your invoice.
  • Answering carrier queries and resubmitting if a campaign is returned.

What you handle

  • Consent: written opt-in for marketing, records kept, STOP honoured immediately. See text message regulations.
  • Content within the accepted categories; the restricted list is on the same page.
  • A website and privacy policy that mention texting, which reviewers check.

Toll-free numbers use a different, simpler registration: toll-free verification. Choosing between them: toll-free vs local.

10DLC questions

Ten-digit long code: a standard local phone number used for application-to-person (A2P) texting. The carriers require businesses that text from local numbers to register their brand and campaigns.

No. Unregistered A2P traffic on local numbers is filtered or blocked by the US carriers. Person-to-person conversation from the app still needs the registration once volume looks automated.

Brand registration is usually immediate to a few days; campaign approval a few business days more. Vetting for higher throughput can take longer.

The Campaign Registry charges brand and campaign fees that carriers pass through; Kall8 lists them in the portal at submission. Kall8 texting itself is included on Business and Pro or $5 a month on Starter.

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